1. Create a unique website that represents the USP of your business
Online presence is essential for every business. Whether it is an e-commerce store or an informational platform, providing a digital user interface where your customers can find out more about your brand, is essential. Many social media platforms, online directories and web agencies, think that it is just enough for their business to be presented on one of these digital platforms instead of developing a web application. However if you want to gain trust and interest in your brand, maintaining your own website will help you to achieve these goals and increase sales and profit in the long-term. If you want to stand-out, having a unique website is the best way to differentiate your business from your competitors.
2. Choose a smart and simple domain
Choosing your domain name is the first step after you decided that your business needs to have a website. Make sure that your domain name is related to your business and company name, but we advise to stay away from very complicated and long domains. At the end of the day, you want to make sure that customers remember your domain name, so they can find your website even without using a search engine.
3. Make sure that you pay attention to SEO and UX
Search Engine Optimisation (SEO) and User Experience (UX) are essential parts of the development and maintenance process of your website. Having a website without the relevant content, keywords and metatags are a waste of your company’s money and resources. Make sure you spend time and effort on optimising your website, as this process helps your business perform well. And what is a website worth if the users cannot enjoy their time on your site? Pay attention to functionality, navigation and design. UX needs to be tested and improved regularly if you want to provide a positive experience and gain customer retention. For more information on SEO click here.
4. Choose your social media platforms wisely
Facebook, Instagram, Twitter, LinkedIn are just a few of the most common social media platforms, and you want to make sure that your customers can find you on here. But do you need all of them? Probably not. Do some research and find out who your audience is and what would suit your business. Maintaining several digital platforms and updating them with high quality content is definitely time consuming and requires research and initiative. Also keep in mind that quality is now far more important than quantity. For tips on social media click here.
5. Listen to your audience and constantly improve
Great! So now you have your unique website, with a smart and simple domain name. Its optimised, customers can easily find you through search engines and enjoy spending time there. Is that it? Of course not, this is just the beginning. Once your digital platforms are up and running is when the real work starts. Listening to what your audience says, what are their needs and what do they think about you. Find new ways to engage with them on a daily basis. Improving your digital presence and keeping up with trends is essential if you want to keep your customers happy.
The best tip is if you don’t feel confident in doing it, or if you just don’t have the time to develop your website and look after your digital platforms, find experts. We are here to help your business, so if you have any questions just drop us an email or give us a call.